WHAT'S YOUR PERFECT HAIRCARE ROUTINE?

THEORIE crafts luxury haircare from premium botanical ingredients. With 16 benefit-specific formulas, finding your perfect routine is just a few clicks away.

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The Basics

To understand your unique needs, let's get a baseline on your hair and scalp.

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A strand of my hair feels...

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Regardless of how you style it, which is closest to your natural hair texture?

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My hair's density is...

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How would you describe your scalp's moisture level?

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Lifestyle

Your routine has to work for your actual life. Let's explore your ideal beauty ritual.

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How often do you wash your hair each week?

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Describe your daily styling ritual.

(Select all that apply)

I blow dry my hair

I flatiron my hair

I use a curling iron or wand

I air dry my hair

I plop my hair

I get texture altering treatments

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My hair color is...

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Is your hair color-treated?

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Goals & Concerns

In order to craft YOUR perfect routine we need to understand where you are and where you'd like to be.

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Do you experience any of the following?
(Select all that apply)

Sensitivity to fragrance

Psoriasis

Eczema

General skin/scalp sensitivity

Sensitivity to alcohol

Gluten allergy

Skin irritation

None of these

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Your Results Are In...

Enter your email address to unlock your results and claim a discount code for your first order!

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